Walmart’s purchase of startup company virtual changing rooms Zeekit is a component of the business’s attempts to improve its customers’ online purchasing experiences. With the use of Zeekit’s technology, clients may upload a photo of themselves and digitally try on several outfits before making a purchase. For online consumers who are unable to physically try on garments before making a purchase, this technology is especially helpful.
Walmart can give customers a more individualised and engaging shopping experience by incorporating Zeekit’s technology into its e-commerce platform, as well as lower the amount of returns and exchanges for apparel that doesn’t fit properly. This acquisition fits with Walmart’s larger plan to increase its e-commerce capabilities and invest in digital technology in order to compete with rivals like Amazon.
Zeekit was established in 2013 and has already received $24 million in investment. Retailers like Adidas, Tommy Hilfiger, and Macy’s have employed the company’s technology. Walmart announced that Zeekit’s team would join Walmart as part of the acquisition, however the terms of the sale have not been made public.
