{"id":942,"date":"2026-07-25T11:30:00","date_gmt":"2026-07-25T11:30:00","guid":{"rendered":"https:\/\/sdnewswire.com\/pm\/"},"modified":"2026-07-25T11:30:00","modified_gmt":"2026-07-25T11:30:00","slug":"pm","status":"publish","type":"post","link":"https:\/\/sdnewswire.com\/en\/pm\/","title":{"rendered":"PM \u092e\u094b\u0926\u0940 \u0915\u093e Digital Masterplan: \u092e\u0902\u0924\u094d\u0930\u093f\u092f\u094b\u0902 \u0915\u094b Instagram \u092a\u0930 \u0909\u0924\u093e\u0930\u0928\u0947 \u0915\u0940 \u0930\u0923\u0928\u0940\u0924\u093f \u0915\u094d\u092f\u093e \u0939\u0948?"},"content":{"rendered":"

\u0905\u0938\u0932\u0940 \u092c\u093e\u0924 \u0915\u094d\u092f\u093e \u0939\u0948?<\/h2>\n<\/p>\n

PM \u0928\u0930\u0947\u0902\u0926\u094d\u0930 \u092e\u094b\u0926\u0940 \u0928\u0947 \u0915\u0948\u092c\u093f\u0928\u0947\u091f \u092e\u0940\u091f\u093f\u0902\u0917 \u092e\u0947\u0902 \u092e\u0902\u0924\u094d\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u090f\u0915 \u0938\u0940\u0927\u093e \u0914\u0930 \u0938\u094d\u092a\u0937\u094d\u091f \u0928\u093f\u0930\u094d\u0926\u0947\u0936 \u0926\u093f\u092f\u093e \u2014 Instagram \u092a\u0930 \u0906\u0913, Reels \u092c\u0928\u093e\u0913, \u092f\u0941\u0935\u093e\u0913\u0902 \u0938\u0947 \u091c\u0941\u0921\u093c\u094b\u0964<\/strong> \u092f\u0939 \u0915\u094b\u0908 casual \u0938\u0941\u091d\u093e\u0935 \u0928\u0939\u0940\u0902 \u0925\u093e\u0964 \u092f\u0939 \u092d\u093e\u0930\u0924 \u0938\u0930\u0915\u093e\u0930 \u0915\u0940 communication strategy \u0915\u093e \u090f\u0915 decisive shift \u0939\u0948\u0964<\/p>\n<\/p>\n

News18 \u0915\u0940 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u0915\u0947 \u092e\u0941\u0924\u093e\u092c\u093f\u0915, PM \u092e\u094b\u0926\u0940 \u0928\u0947 \u092e\u0940\u091f\u093f\u0902\u0917 \u092e\u0947\u0902 \u0938\u0940\u0927\u0947 \u092a\u0942\u091b\u093e \u0915\u093f \u0915\u093f\u0924\u0928\u0947 \u092e\u0902\u0924\u094d\u0930\u0940 Instagram \u092a\u0930 \u0938\u0915\u094d\u0930\u093f\u092f \u0930\u0942\u092a \u0938\u0947 active \u0939\u0948\u0902\u0964 \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u091c\u094b\u0930 \u0926\u093f\u092f\u093e \u0915\u093f \u0907\u0938 platform \u092a\u0930 \u092f\u0941\u0935\u093e\u0913\u0902 \u0915\u0940 \u092d\u093e\u0917\u0940\u0926\u093e\u0930\u0940 \u092c\u0947\u0939\u0926 \u092c\u0921\u093c\u0940 \u0939\u0948 \u0914\u0930 \u0938\u0930\u0915\u093e\u0930 \u0915\u094b \u0935\u0939\u093e\u0902 \u092e\u094c\u091c\u0942\u0926 \u0930\u0939\u0928\u093e \u0939\u094b\u0917\u093e \u2014 \u0938\u093f\u0930\u094d\u092b announcement posts \u0915\u0947 \u0938\u093e\u0925 \u0928\u0939\u0940\u0902, \u092c\u0932\u094d\u0915\u093f interactive \u0914\u0930 engaging content<\/strong> \u0915\u0947 \u0938\u093e\u0925\u0964<\/p>\n<\/p>\n

\u092f\u0939 \u0928\u093f\u0930\u094d\u0926\u0947\u0936 \u0905\u092d\u0940 \u0915\u094d\u092f\u094b\u0902? Timing \u0915\u094d\u092f\u093e \u092c\u0924\u093e\u0924\u0940 \u0939\u0948?<\/h2>\n<\/p>\n

\u092f\u0939 \u092c\u093e\u0924 \u0924\u092c \u0915\u0939\u0940 \u0917\u0908 \u091c\u092c \u0926\u093f\u0932\u094d\u0932\u0940 \u0915\u0947 \u091c\u0902\u0924\u0930-\u092e\u0902\u0924\u0930 \u092a\u0930 NEET-UG 2026 \u092a\u0947\u092a\u0930 \u0932\u0940\u0915 \u0915\u0947 \u0906\u0930\u094b\u092a\u094b\u0902 \u0915\u094b \u0932\u0947\u0915\u0930 \u091b\u093e\u0924\u094d\u0930 \u0906\u0902\u0926\u094b\u0932\u0928 \u091a\u0932 \u0930\u0939\u093e \u0925\u093e\u0964 \u0907\u0938 protest \u0915\u094b \u092e\u0941\u0916\u094d\u092f \u0930\u0942\u092a \u0938\u0947 Gen Z students<\/strong> \u0928\u0947 lead \u0915\u093f\u092f\u093e \u0914\u0930 \u0907\u0938\u0947 \u0924\u093e\u0915\u0924 \u092e\u093f\u0932\u0940 \u2014 Instagram Reels, viral videos \u0914\u0930 live updates \u0938\u0947\u0964<\/p>\n<\/p>\n

Digital platforms \u0928\u0947 \u0907\u0938 \u0906\u0902\u0926\u094b\u0932\u0928 \u0915\u094b \u090f\u0915 local protest \u0938\u0947 national conversation \u092e\u0947\u0902 \u092c\u0926\u0932 \u0926\u093f\u092f\u093e\u0964 \u0938\u0930\u0915\u093e\u0930 \u0928\u0947 \u092f\u0939 \u0926\u0947\u0916\u093e \u0914\u0930 \u0938\u092e\u091d\u093e \u0915\u093f \u091c\u0939\u093e\u0901 \u092f\u0941\u0935\u093e \u0939\u0948\u0902, \u0935\u0939\u093e\u0901 \u0938\u0930\u0915\u093e\u0930 \u0915\u0940 \u0906\u0935\u093e\u091c\u093c \u092d\u0940 \u0939\u094b\u0928\u0940 \u091a\u093e\u0939\u093f\u090f\u0964 \u092f\u0939\u0940 \u0935\u0939 geopolitical \u0914\u0930 social reality \u0939\u0948 \u091c\u093f\u0938\u0928\u0947 \u0907\u0938 \u0928\u093f\u0930\u094d\u0926\u0947\u0936 \u0915\u094b \u091c\u0928\u094d\u092e \u0926\u093f\u092f\u093e\u0964<\/p>\n<\/p>\n

PM \u092e\u094b\u0926\u0940 \u0928\u0947 \u0916\u0941\u0926 \u0915\u094d\u092f\u093e \u0915\u093f\u092f\u093e \u2014 lead by example?<\/h2>\n<\/p>\n

\u092e\u0902\u0924\u094d\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u0928\u093f\u0930\u094d\u0926\u0947\u0936 \u0926\u0947\u0928\u0947 \u0938\u0947 \u0915\u0941\u091b \u0918\u0902\u091f\u0947 \u092a\u0939\u0932\u0947, PM \u092e\u094b\u0926\u0940 \u0928\u0947 \u0916\u0941\u0926 \u0906\u0927\u0940 \u0930\u093e\u0924 \u0915\u094b Instagram \u092a\u0930 \u090f\u0915 short video post \u0915\u093f\u092f\u093e\u0964<\/strong> \u092f\u0939 \u0915\u094b\u0908 coincidence \u0928\u0939\u0940\u0902 \u0925\u093e \u2014 \u092f\u0939 \u090f\u0915 deliberate signal \u0925\u093e\u0964<\/p>\n<\/p>\n

\u0938\u092c\u0938\u0947 \u0927\u094d\u092f\u093e\u0928 \u0926\u0947\u0928\u0947 \u0935\u093e\u0932\u0940 \u092c\u093e\u0924 \u092f\u0939 \u0925\u0940 \u0915\u093f PM \u0928\u0947 \u0935\u0940\u0921\u093f\u092f\u094b \u0915\u0940 \u0936\u0941\u0930\u0941\u0906\u0924 “Friends<\/strong>” \u0936\u092c\u094d\u0926 \u0938\u0947 \u0915\u0940\u0964 \u092f\u0939 \u0935\u0939\u0940 \u0938\u0902\u092c\u094b\u0927\u0928 \u0939\u0948 \u091c\u094b \u0935\u0947 \u092c\u0921\u093c\u0940 \u091c\u0928\u0938\u092d\u093e\u0913\u0902 \u0914\u0930 international audiences \u0915\u0947 \u0938\u093e\u092e\u0928\u0947 \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 Reel format \u0915\u0947 \u0938\u093e\u0925 \u092e\u093f\u0932\u0915\u0930 \u0907\u0938 \u090f\u0915 \u0936\u092c\u094d\u0926 \u0928\u0947 message \u0915\u094b conversational \u0914\u0930 personal \u092c\u0928\u093e \u0926\u093f\u092f\u093e \u2014 \u0920\u0940\u0915 \u0935\u0948\u0938\u093e \u091c\u0948\u0938\u093e \u0935\u0947 \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0909\u0928\u0915\u0947 \u092e\u0902\u0924\u094d\u0930\u0940 \u092d\u0940 \u0915\u0930\u0947\u0902\u0964<\/p>\n<\/p>\n

\u0907\u0938 Digital-First Strategy \u0915\u093e \u092e\u0924\u0932\u092c \u0915\u094d\u092f\u093e \u0939\u0948?<\/h2>\n<\/p>\n

\u092d\u093e\u0930\u0924 \u092e\u0947\u0902 \u0906\u091c 50 \u0915\u0930\u094b\u0921\u093c \u0938\u0947 \u091c\u093c\u094d\u092f\u093e\u0926\u093e active social media users<\/strong> \u0939\u0948\u0902 \u0914\u0930 \u0907\u0928\u092e\u0947\u0902 \u0938\u0947 \u092c\u0921\u093c\u093e \u0939\u093f\u0938\u094d\u0938\u093e 18-35 \u0938\u093e\u0932 \u0915\u093e \u0939\u0948\u0964 Instagram, YouTube Shorts \u0914\u0930 Reels \u0907\u0938 demographic \u0915\u0940 primary news \u0914\u0930 opinion consumption \u0915\u093e \u091c\u093c\u0930\u093f\u092f\u093e \u092c\u0928 \u091a\u0941\u0915\u0947 \u0939\u0948\u0902\u0964 \u092a\u093e\u0930\u0902\u092a\u0930\u093f\u0915 TV \u0914\u0930 \u0905\u0916\u092c\u093e\u0930 \u0905\u092c \u0909\u0938 speed \u0914\u0930 intimacy \u0938\u0947 compete \u0928\u0939\u0940\u0902 \u0915\u0930 \u0938\u0915\u0924\u0947 \u091c\u094b short-form video content \u0926\u0947\u0924\u0940 \u0939\u0948\u0964<\/p>\n<\/p>\n

PM \u092e\u094b\u0926\u0940 \u0915\u093e \u092f\u0939 \u0915\u0926\u092e \u0926\u0930\u0905\u0938\u0932 \u090f\u0915 \u092c\u0921\u093c\u0940 strategic \u0938\u094b\u091a \u0915\u093e \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u0948 \u2014 governance \u0915\u094b relatable \u092c\u0928\u093e\u0913, bureaucratic \u092d\u093e\u0937\u093e \u091b\u094b\u0921\u093c\u094b, \u0914\u0930 \u0909\u0938 \u092d\u093e\u0937\u093e \u092e\u0947\u0902 \u092c\u094b\u0932\u094b \u091c\u094b Bharat \u0915\u093e \u092f\u0941\u0935\u093e \u0938\u092e\u091d\u0924\u093e \u0939\u0948\u0964<\/strong> \u092f\u0939 India \u0915\u0940 rising soft power \u0915\u093e \u090f\u0915 internal dimension \u0939\u0948 \u2014 \u091c\u0939\u093e\u0901 \u0938\u0930\u0915\u093e\u0930 \u0916\u0941\u0926 \u0915\u094b digital-native generation \u0915\u0947 \u0938\u093e\u0925 align \u0915\u0930 \u0930\u0939\u0940 \u0939\u0948\u0964<\/p>\n<\/p>\n

\u0915\u094d\u092f\u093e \u092f\u0939 \u0938\u093f\u0930\u094d\u092b PR \u0939\u0948, \u092f\u093e \u0915\u0941\u091b \u0914\u0930?<\/h2>\n<\/p>\n

\u0906\u0932\u094b\u091a\u0915 \u0915\u0939 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u092f\u0939 \u092e\u0939\u091c image management \u0939\u0948\u0964 \u0932\u0947\u0915\u093f\u0928 \u0905\u0938\u0932\u093f\u092f\u0924 \u092f\u0939 \u0939\u0948 \u0915\u093f communication \u0914\u0930 governance \u0905\u092c \u0905\u0932\u0917 \u0928\u0939\u0940\u0902 \u0939\u0948\u0902\u0964<\/strong> \u091c\u094b \u0938\u0930\u0915\u093e\u0930 \u0905\u092a\u0928\u0940 policies \u0915\u094b effectively communicate \u0928\u0939\u0940\u0902 \u0915\u0930 \u0938\u0915\u0924\u0940, \u0935\u0939 \u0909\u0928 policies \u0915\u093e benefit \u092d\u0940 \u0932\u094b\u0917\u094b\u0902 \u0924\u0915 \u0928\u0939\u0940\u0902 \u092a\u0939\u0941\u0901\u091a\u093e \u0938\u0915\u0924\u0940\u0964<\/p>\n<\/p>\n

NEET protest \u0928\u0947 \u092f\u0939 \u0938\u093e\u092c\u093f\u0924 \u0915\u093f\u092f\u093e \u0915\u093f narrative digital space \u092e\u0947\u0902 \u092c\u0928\u0924\u093e \u0939\u0948\u0964 \u0905\u0917\u0930 \u0938\u0930\u0915\u093e\u0930 \u0909\u0938 space \u092e\u0947\u0902 absent \u0930\u0939\u0947, \u0924\u094b vacuum \u0915\u094b \u0915\u094b\u0908 \u0914\u0930 \u092d\u0930\u0947\u0917\u093e\u0964 PM \u092e\u094b\u0926\u0940 \u0915\u093e \u092f\u0939 \u0928\u093f\u0930\u094d\u0926\u0947\u0936 \u0907\u0938\u0940 vacuum \u0915\u094b proactively \u092d\u0930\u0928\u0947 \u0915\u0940 \u0915\u094b\u0936\u093f\u0936 \u0939\u0948 \u2014 \u0914\u0930 \u092f\u0939 \u090f\u0915 politically \u0914\u0930 strategically \u0938\u092e\u091d\u0926\u093e\u0930 \u092b\u0948\u0938\u0932\u093e \u0939\u0948\u0964<\/p>\n<\/p>\n

\u0906\u0917\u0947 \u0915\u094d\u092f\u093e \u0939\u094b\u0917\u093e?<\/h2>\n<\/p>\n

\u091c\u0932\u094d\u0926 \u0939\u0940 \u0906\u092a \u0926\u0947\u0916\u0947\u0902\u0917\u0947 \u0915\u093f \u0915\u0947\u0902\u0926\u094d\u0930\u0940\u092f \u092e\u0902\u0924\u094d\u0930\u0940 Instagram \u092a\u0930 \u091c\u093c\u094d\u092f\u093e\u0926\u093e active \u0939\u094b\u0902\u0917\u0947 \u2014 Reels \u092e\u0947\u0902 policy updates, behind-the-scenes governance, \u0914\u0930 direct Q&A sessions\u0964 \u092f\u0939 India \u0915\u0947 digital democracy<\/strong> \u0915\u093e \u0905\u0917\u0932\u093e chapter \u0939\u0948, \u091c\u0939\u093e\u0901 \u0928\u0947\u0924\u093e \u0914\u0930 \u0928\u093e\u0917\u0930\u093f\u0915 \u090f\u0915 \u0939\u0940 platform \u092a\u0930, real-time \u092e\u0947\u0902, \u090f\u0915-\u0926\u0942\u0938\u0930\u0947 \u0938\u0947 connect \u0915\u0930\u0947\u0902\u0917\u0947\u0964<\/p>\n<\/p>\n

\u092d\u093e\u0930\u0924 \u0915\u093e \u092f\u0941\u0935\u093e already \u0907\u0938 space \u092e\u0947\u0902 \u0939\u0948\u0964 \u0905\u092c \u0938\u0930\u0915\u093e\u0930 \u092d\u0940 \u0906 \u0930\u0939\u0940 \u0939\u0948 \u2014 \u0914\u0930 \u092f\u0939 shift, \u091b\u094b\u091f\u093e \u0926\u093f\u0916\u0928\u0947 \u0915\u0947 \u092c\u093e\u0935\u091c\u0942\u0926, \u092d\u093e\u0930\u0924\u0940\u092f \u0930\u093e\u091c\u0928\u0940\u0924\u093f \u0915\u0947 communication landscape \u0915\u094b \u0939\u092e\u0947\u0936\u093e \u0915\u0947 \u0932\u093f\u090f \u092c\u0926\u0932 \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/p>","protected":false},"excerpt":{"rendered":"

\u0905\u0938\u0932\u0940 \u092c\u093e\u0924 \u0915\u094d\u092f\u093e \u0939\u0948? PM \u0928\u0930\u0947\u0902\u0926\u094d\u0930 \u092e\u094b\u0926\u0940 \u0928\u0947 \u0915\u0948\u092c\u093f\u0928\u0947\u091f \u092e\u0940\u091f\u093f\u0902\u0917 \u092e\u0947\u0902 \u092e\u0902\u0924\u094d\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u090f\u0915 \u0938\u0940\u0927\u093e \u0914\u0930 \u0938\u094d\u092a\u0937\u094d\u091f \u0928\u093f\u0930\u094d\u0926\u0947\u0936 \u0926\u093f\u092f\u093e \u2014 Instagram \u092a\u0930 \u0906\u0913, Reels \u092c\u0928\u093e\u0913, \u092f\u0941\u0935\u093e\u0913\u0902 \u0938\u0947 \u091c\u0941\u0921\u093c\u094b\u0964 \u092f\u0939 \u0915\u094b\u0908 casual \u0938\u0941\u091d\u093e\u0935 \u0928\u0939\u0940\u0902 \u0925\u093e\u0964 \u092f\u0939 \u092d\u093e\u0930\u0924 \u0938\u0930\u0915\u093e\u0930 \u0915\u0940 communication strategy \u0915\u093e \u090f\u0915 decisive shift \u0939\u0948\u0964 News18 \u0915\u0940 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u0915\u0947 \u092e\u0941\u0924\u093e\u092c\u093f\u0915, PM \u092e\u094b\u0926\u0940 \u0928\u0947 \u092e\u0940\u091f\u093f\u0902\u0917 \u092e\u0947\u0902… <\/p>","protected":false},"author":2,"featured_media":941,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[32,34],"tags":[],"class_list":["post-942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-32","category-34"],"yoast_head":"\nPM \u092e\u094b\u0926\u0940 \u0915\u0940 \u0921\u093f\u091c\u093f\u091f\u0932 \u0930\u0923\u0928\u0940\u0924\u093f: \u092e\u0902\u0924\u094d\u0930\u093f\u092f\u094b\u0902 \u0915\u094b Instagram 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