Yes, that is correct. Online shopping has been growing in popularity for years, but the COVID-19 pandemic has accelerated the trend. With lockdowns and social distancing measures in place, many people turned to online shopping as a safer and more convenient way to purchase goods and services.
According to a report by Adobe Analytics, U.S. online sales during the 2020 holiday season alone reached $188.2 billion, representing a 32.2% increase over the previous year. This surge in e-commerce has led to increased investment in digital marketing and online tools to reach and engage customers.
Companies are now utilizing social media platforms, such as Facebook and Instagram, to connect with their customers and promote their products. They are also using email marketing, search engine optimization (SEO), and paid advertising to reach their target audience.
Overall, the pandemic has accelerated the growth of e-commerce and forced companies to adapt and invest in online channels to remain competitive. It is likely that this trend will continue in the future, with more consumers preferring to shop online even after the pandemic subsides.
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